It all began with Maddy.

Maddy was ten years old when she had been diagnosed with terminal heart disease. She had grown fragile, her heart was failing and she had become more sensitive to the cold Wisconsin winters. Maddy needed a coat.

The task of finding a high-quality, functional dog coat turned out to be harder than I had imagined. After multiple frustrating shopping experiences at some of the better known "Big Box" stores, I ended up returning what I considered to be inferior quality doggy garments. This is when I decided to make my own coat for Maddy. She was the perfect dog, she deserved the perfect coat.

Shortly after Maddy left us for doggie heaven, I adopted Riff. The coat I designed for Maddy had worked so well I decided to create one for the newest, energetic and enthusiastic addition to the family.

Due to an overwhelmingly positive response from both humans and dogs, I decided to put my 30+ years of experience in the garment and fashion industry to good use at the service of our four legged friends. Hence, the idea of selling functional, top quality dog coats was born.

As a lifelong dog owner, my pledge to you is that I will design and create the perfect fit for every single one of our furry customers, using the latest technology available, including CAD as well as utilizing the most advanced and durable fabrics on the market. Our materials of choice are waterproof, breathable and durable under all weather conditions. Our canine companions come in all shapes and sizes. Finding the perfect coat to protect them from the elements can be an extremely frustrating experience, until now.

In addition, one of my personal passions in life is to give back to society and to my community. “Pay it forward” is somewhat of a personal motto of mine and something in which I strongly believe. Consequently, I pledge to donate a portion of my company's profits to benefit carefully selected charities dear to my heart. If you give, you begin to live.